Learn from consumer brand industrial equipment manufacturers started playing social media

Beijing time on January 6, according tocar dvr foreign media reports, industrial equipment enterprises began to learn how to use social media marketing to consumer brands, use LinkedIn, Facebook or YouTube to the purchase of electronics components, industrial lubricants customers, generators and other advertising information.

Social media consulting company eMarketer senior analyst daibula·ahuo·weilianmusen (Debra Aho Williamson) said that industrial equipment companies as businesses increasingly use social media marketing part of the trend. Penton Media Inc of its publication Chief Marketer vehicle dvr survey conducted by September 2012, sales of products and services to other businesses in enterprise, 68% about the use of social media marketing, compared with 79% consumer brands use social media for marketing purposes. However, industrial equipment manufacturers development of social media marketing is still in its early stages, many companies are assessing the social media effect on the signing of the contract and complete transactions. Some companies found that using social media helps them to inform potential customers about shortening the sales cycle. However, these enterprises still feel, for example, almost no business integration of back-end systems and social media information, improving the efficiency of social marketing.

After positive sales targets set and the Board of Directors, President, contract electronics manufacturer Etratech over a year ago started using LinkedIn, Twitter, Facebook, YouTube and Google+. Etratech business development manager weilian·baluosi (William Burrows) said, "as a manufacturer, is one of the challenges we face, our brand is not a household name, so is very difficult to marketing in social media activities. ”

Etratech believes that manufacturing facilities are one of its main selling points, however, unless to enter the sales cycle, buyers usually do not visit their workshop. Baros said YouTube video makes Etratech sales to potential customers at the vehicle dvr beginning of engagement their manufacturing facilities, "helped contracts".

Etratech "stationed" more than social networking, potential customers can conduct research on Etratech before the face-to-face communication, help Etratech more quickly to sign the contract. Alex Barros said, now, shorten the sales cycle by 6-8 in the past months to 6-8 week.

Initially, some of the senior managers have a hesitation on starting a social media project. Alex Barros said, "this industry does not have a common border". In order to discourage managers staff will publish tweets and create unauthorized social media spend too much time worrying, Etratech decided to use social media marketing projects outsourced to ThomasNet.

Construction and mining equipment maker Caterpillar has launched a car dvr social media marketing projects. Caterpillar said that in order to cater for the different market segments, the company developed independent of Facebook sites for different customers, for example, construction, power generation, road construction, and financial services. Caterpillar also through YouTube, Twitter, LinkedIn and Google+ to communicate with customers. This year, the Caterpillar will also have social networking sites and Salesforce.com integration, when customers through Facebook or other social networks to engage with the Caterpillar is, it will turn the telephone to the call center. Caterpillar kaiwen·aisipinuosa Social Media Manager (Kevin g. Espinosa) said in an e-mail, "it was a great improvement for us. ”

Vice President of market research firm Constellation Research and Chief Analyst ailun·libofusiji (Alan Lepofsky), in order to derive maximum benefit from social media, other industrial equipment enterprises need social media projects and back-end system integration, make social media can direct inquiries, troubleshooting, product shipments, the latest information, "on Twitter and Facebook to share photos is fun, But it will not start for social social media project ". To reallycar dvr get value from social media, corporate social media integration with core business processes need to be, including software to manage relationships with customers and employees.

Baros said that Etratech scepticism over the social media marketing people on the success of the surprise. Last year, Etratech is mentioned on the Twitter is about 30,000 times. Etratech plan with ThomasNet to renew the contract, increase in service.

Combating video piracy without delay

    
Recently mobile dvr introduced the video was stolen and immediately broadcast aired in online; purchased TV series sole the right to network dissemination, but every day in large numbers stolen delivered; homemade video works, shamelessly stolen by other video sites to the mobile client, Tablet PC clients. The "incident" caused many regular car dvr video site is small group of fire. Internet society in the recent capital on the Press Council, experts urge clients video piracy must be stopped.

According to reports, with the rapid development of Internet technology, video transmission and diversified material users. Video content dissemination of the persistent problem of piracy, and also to the client new guises of video piracy. At present, the client video piracy is form a scale operation.

Client video piracy to aggregation and nesting vehicle dvr patterns of players to play, users do not know that watching videos is genuine or pirated, operators in understanding the users concerned only with speed flow, or after like offline viewing preferences, linked or reproduced at low prices, game with genuine video enterprises. Operational practices including first time pirate win traffic; hiring large numbers of "upload" upload related programs; use "safe harbor" principles of circumventing copyright held accountable; buy some genuine at Home as a disguise using closed IP way round Europe and overseas copyright rights etc.

Sohu describes, this year it reached with Warner, SONY, NBC and other copyright long-term strategic cooperation, continue to introduce popular United States play in the market, such as Sohu video premiered worldwide such as the Homeland Security Department for 31 United States play and exclusive introduction of many British drama, but these videos just a live broadcast had been stolen and broadcasting.

Experts said, is to show genuine video trend of healthy development of the industry as a whole, still unwilling to give up piracy, pursue short-term interests of operators like thirst, is bound to be marginalized or even being driven out of the market. Web site operators mobile dvrare required to establish the "starting from now, starting from me" philosophy, cannot exceed industry standards and national rules on business operation's bottom line.

Council is of the view that combating piracy includes combating video piracy without delay, should encourage the community to report and provide the related threads, and to increase the penalties against illegal piracy, so that effective protection of the legitimate interests of the copyright owner.

Activated lithium batteries in electric vehicle market

With the upgrade of electric vehicle power battery performance requirements, the battery has become one of the major constraints of electric vehicle industrialization. Then, in the face of high power lithium-ion batteries, such as security, life still not breakthrough status, how to promote the innovation of high power lithium-ion battery bottlenecks, achieving development? in this regard, recently interviewed CCID consulting company limited energy saving and environmental protection division general manager Wu Hui.

Lithium-ion battery is activated

Currently, lithium-ion batteries are widely used in mobile electronic products such as mobile phones, notebooks, development of new energy vehicles will have an impact on lithium-ion battery industry?

Wu Hui: October 2010, State Council decisions on speeding up fostering and developing strategic emerging industries will new energy and material and new energy auto industry developed into national economy leading industry. Forthcoming under the energy-saving and new energy vehicles industrial development plan is expected, in the 10 years from 2011 to 2020, the Central Finance will spend 100 billion for new energy vehicles.

Lithium-ion batteries as new energy, new materials and new energy vehicles in the three major industries of key cross-industry, it is the heart of new energy vehicles, will be the biggest beneficiaries of new energy vehicles industry development. Lithium-ion battery and the battery compared to other technologies, with dimensions more flexible, lighter weight, no memory effect, more environmental protection and other advantages, lithium-ion batteries for electric vehicles, hybrid electric vehicles, plug-in electric vehicles, such as very attractive.

Electric vehicle industrialization subject to lithium-ion batteryADD81 Automotive Digital Multimeter
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Lack of scarcity of talents in standard and get rich quick mentality made car tuning industry in China worse

   


In the current field of domestic vehicles, not only lack of related laws and regulations for industry, and for the modification of technical standards and identification is also blank. In China, auto refitting operator qualification difficult for certification, knowledge about car users for modification was not much, after refit have no way of assessing the quality and safety, a lot of background to the conversion plant it is through this mid-life switch; much quick money, shoddy, fake really often happen, gives consumers a great deal of harm. Meantime domestic professional conversion dearth of talent to back increased again this problem. Domestic converted technician mostly just through short-term training, get a converted technician qualification. Domestic only one car tuning technology training institution foreign students, and distributed converted Technician certificate, stating on its foreign enrollment, training hours for each period of 10 days. Now converted technician without authorization to raise the vehicle power or to change an in-car circuit, whether the changes will affect the vehicle's performance and safety was not understood. Some converted technician only by "master train an apprentice" simple training to refit, retained a lot of risk.ADD81 Automotive Digital Multimeter
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Policy limits were hobbled by car tuning industry in China

Car tuning industry in China started 10 years ago. Since 2007, car tuning industry entered a rapidly developing stage; Shanghai Beijing, PRD, long Delta and Chengdu, Kunming built up cities professional conversion shops sprang. China's huge consumer market and the rapid rise of the economic environment, there's a very promising market for car tuning and industry.

However, in the modified cars market in more than 10 years of development, but does not have a corresponding management, there is no corresponding administrative regulations. Many alterations on the seller's operating license and almost all are "auto parts management".

According to experts, vehicles can be segmented with respect to many of these modifications involved vehicle structures and insurance, relating to the user part of the lives and property. Lack of relevant laws and regulations, and market development of disorder, the potential risk of speaks for itself. Car tuning market in China should be standardized.

Since China's "new laws" expressly provides that the owner cannot change structure of the vehicle, the body length, width and height of these rigid standards. No modifications under the ban, many converted almost entirely on the seller's operating license "auto parts management". Car tuning that was originally in the Sun, the deal has been in a "grey area". Lack of effective management of the functions cause conversion problems, which made it difficult for consumers ' rights are protected.1323 Infrared Themometer
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Rare friends

Rare friends stubbornly believe that part of my "creative" out of the book of the original text is "sail under false colors", is also dated himself out the names of the songs on the Crown, which bombard me with very nasty words and even swear word, deliberately I clip the "desecration" of the poetry of the hat. Wanted to disregard it. Laments on the morals, you don't defend, others say you arrogant; if you defend, but others will say that you are not generous. Instead of bellows in the mouse, I might as well come out to talk, than has been carrying all of swallow nest in belly rise in blood pressure is good.
If after my explanation, there are individual editors and readers do not understand, then I'll just have to put in his work "creative" subtitle was removed. Of course, just like some of the users said, we appreciate is the author of modern poetry, subtitle subtitle not indifferent. This attitude, I can accept, when friends appreciate poetry, can put aside these subtopics, to ignore, merely measured by modern poetry reading poetry. I have no opinion on this.
Needs to be emphasized is that good poetry reader in reading ("creative") when, if "creative" and inspire readers to the book of learning and inquiry of interest, it is better. This year is also the author of "creative" one of the original purpose of the work. Think about the author section of nameless scribes, the cast of the "brick", to awake reader's pilgrimage culture of the book of interest, it is honored on I no.
Author can confident to told friends were, for poems by under of worship, author absolute not than those shelling I of users were came difference, otherwise author also not spent Shang several years of time behind closed doors at home, down to a article a article studied poems by under, turn learning since poems by under era yilai related of research works, thankless to wrote that near million word of poems by under research monograph.

show" first mainstream

show" first mainstream--in the spirit of the two main "wind" poetry tradition!
The so-called "wind" poetic tradition, refers to is the realism of the songs from generation to generation. It and Qu Yuan's "show" ("show" means the Lisao, representative of the songs) scale the tradition of poetry and mudu Zhi in Chinese ancient poems and broad Avenue. People used to put "poetry", "show" and said the call for "wind", "show" tradition. Later the thrust of "wind, ya" (that is, the poetry of the wind and the great political rights, of the lesser), refers to is the realism of the songs from generation to generation. In other words, in which the book of folk songs and poetry works of literary irony Yu Shi as the representative of realism focusing on the present reality of the opening of the shining path-breaking inheritance.
This traditional, from poems by under began, experience has Han Yuefu, Han Wei character, Du Fu and Hou Yu du Fu of Bai Juyi, and Yuan Zhen, and Zhang nationality, and Wang Jian, and Lee gentry, by set off and vigorously practice of "new Yuefu movement"; to song and Jin Zhiji, is has Wang Yucheng, and Yuan Hao-Wen; drop and the Yuan ming and Qing dynasties three generations, variable and for drama and novels, Guan Han-Qing's and Cao Xueqin, especially Cao Xueqin, its dream under is boarded has China classical realism literature of "Taishan the extreme"! Since the beginning of modern, Mr LU Xun as a representative. I have trouble to comb all the way down, is to tell friends, author of "the poetry creative" understanding of the series, my friends never be strait-laced, stick to the book of the original text does not, in that case, then my "creative" what happened? Simply translate to good (can such a contrast from the translation of the original, just any one of the songs in the street works, readers can appreciate probably. Therefore the author in research at the beginning of the book of songs of that year, they provided their own, only "commentary and creative" work does not do the translation. Some textual ambiguity due to fear, the author in "review" carding or made a brief explanation).
I think that we are engaged in "creative" poetry work, if you restrict one everywhere, can't open original, how to create? How to Flash? What poetic full? How to "for real services"? How can "legislative text of living people"? You know, under the housing estates, bed last bed, only smaller, and no way out.